Founder

Michael Li is a full-time real estate agent in the Greater Toronto Area, an academician of the Canadian Real Estate Institute (FRI), and a Team Leader of the Lesold real estate team. Years of successful experience in the golf industry have allowed him to accumulate rich experience in marketing and brand building. Since engaging in real estate work, in line with the purpose of the Aijia team of love and dedication and the practice philosophy of integrity, down-to-earth, and caring for customers, he has provided customers with everything from off-the-plan properties, second-hand house sales, and house rentals with a professional spirit and dedicated attitude. to commercial real estate and a series of customized professional supporting services.
With a gentle and shy smile and a humble and soothing tone, the first impression Michael Li gave reporters was his gentle and elegant intellectual temperament. After an in-depth chat, the brilliant life experience of a business elite and professional real estate person who has more than 20 years of experience in the business and was awarded the title of academician of the Canadian Real Estate Institute in a relatively short period of time can be clearly seen.

Michael told reporters that now his real estate career is on the right track and prosperous; and all of this is inseparable from his more than 20 years of hard work and tempering in the business world. In 1995, Michael graduated from Tianjin International Studies University majoring in international trade. With his good language skills and professional skills, he successfully applied for a job in marketing for a Taiwan-funded golf company and was responsible for the company’s external export sales. In just one and a half years, he grew from an ordinary business assistant to the company’s marketing manager. Later, he identified the market and seized the opportunity to establish his own Xincheng Golf Products Factory, whose main product was golf bags. “In the beginning, we mainly did OEM processing. By 2005, I came up with the idea of building my own golf brand A99.” Michael said that the OEM export business at that time was stable and smooth, so his business The decision met with strong opposition from family members, especially my younger brother who had been helping me with my career. My younger brother did not believe that someone without strong financial support and no experience in brand operation could successfully build a brand. Based on his adventurous and uneasy spirit, coupled with his innate business sensitivity and precise grasp of business opportunities, the A99 golf brand still stands stubbornly among many golf supplies under his persistence. Michael told reporters that many years later, his younger brother became the strongest supporter of the A99 brand. He is now fully responsible for the production and development of golf products in China. A Gang explained to reporters that the “A” in A99 refers to A-grade products, which represents excellent quality; “99” is a homophone for “Jiujiu”. The name A99 means always excellent quality, and is homophonic with “love for a long time”, which means true love will last forever, to express his expectations for his golf career, family affection, love and friendship. On behalf of A99 Golf, Michael sponsors thousands of golf supplies for various charity golf events in the community every year to support community charity activities.